Author of Day #1 Evergreen
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Author of Day #1 Evergreen ✏️
Wake up to sales with…
DAY #1 EVERGREEN™
The Complete Toolkit
Get the complete, step-by-step system to turn your course into scalable income with an evergreen funnel built to convert better every month.
AS SEEN IN:
To the burnt-out course creator who daydreams about consistent cash flow and sustainable month-by-month growth.…
What if you could hop off the live launch roller coaster… and go evergreen from Day #1?
Here’s what you and I know that budding course creators don’t:
Live launches are exhausting. Physically. Mentally. Emotionally.
Coaches are quick to brag about how “amazeballs” it feels when the sales are rolling in. How they had to put their phone on silent because their darn PayPal wouldn’t stop pinging. (Awh,diddums.)
But they’re not so quick to talk about how shitty it feels to:
Pour countless hours and resources into hosting a live webinar you couldn’t be more excited to share… only to show up on the day and have a soul-destroying 25% of your $27 leads show (#beenthere)
Have your heart skip a beat every time a notification pops up on your phone… only to receive a Slack message from your launch strategist reminding you part 3/5 of your invoice is due. And still. No sales.
Funnel a 🍑load of money into Facebook ads that do jack all for your bottom line -- and result in awkward, tail-between-your-legs convos with your accountant or significant other
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These problems aren’t unique to your business. In fact, almost every client I’ve teamed up with in the past three years has come to me because they’ve experienced at least one of these gut-wrenching disappointments.
Like you, they’re sick of being stuck in the trenches, trying to figure out how to create consistent revenue with their online course.
And like you, they’ve learned the hard way that live launches are NOT a reliable source of income.
So why does everyone make you feel like you need to keep doing them?
The myth that you need to live launch before you go evergreen is holding you back from making your online course your biggest source of income
You’re not alone if you’ve been told that you need to “validate your message” by live launching X amount of times before you even think about going evergreen.
And you’re in good company if this “trial by fire” has left you feeling more burnt out than the crumbs at the bottom of your toaster.
But that’s not even the worst of it.
When you’re contending with broken links, low show-up rates, and jaded prospects that need more than 15 minutes to decide whether to buy…
You can’t always trust what your live launch data is telling you. Which makes it all the more difficult to replicate what worked well when you next open cart.
Wouldn’t it make more sense to test and validate your messaging BY going evergreen?
So you can collect ongoing insights from your audience… and use those insights to improve your conversions over time?
Hey, I’m Abi
After spending years in the trenches, drumming up launch copy for seven and eight-figure course creators like Amy Porterfield, Joanna Wiebe (Copyhackers), and many more…
I’m now obsessed with helping course creators create sustainable, scalable growth without the nail-biting stress of live launches.
I’ve used my launch experience to dissect what makes a live launch a home run… and built those principles into an evergreen funnel you can get up and running from Day #1 -- because it’s strategically engineered to convert better over time.
Curious how it works?
Keep reading, my friend.
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You DON’T need to live launch to have an evergreen funnel that consistently turns a $97 ad spend into a $997 sale…
You NEED these three things:
A funnel that works harder than you do
Exhausting as they may be, there’s a reason you host a live webinar any time you need a quick cash injection.
When the stars align… (and by “stars”, I mean more than half your leads show up, you maintain Lizzo-level energy for 90 minutes, and all your links work)...
Then you have a shot of securing 5-8% conversion rates.
But what if you could take the urgency and intimacy of a live launch… and apply those principles to your evergreen funnel?
Then you could experience the same scrumptious conversion rates. And you could keep the doors to your course open 24/7.
“The evergreen funnel Abi wrote is my primary source of income.”
Becca Klein
Creator of Break Into Blogging
Copy that’s engineered for sales
Full transparency… I’m gonna offer you a full stack of copywriting frameworks any minute now, but that doesn’t make it any less meaningful when I say:
Great copy is essential if you want your funnel to convert.
I’m not talking about nice-sounding words you sluggishly squish into a Teachable template.
I’m talking about methodical copy that lifts your conversions -- by doubling down on the messages your audience needs to hear before they pull out their credit cards.
You see, when ALL your funnel copy is engineered for sales, you get to pummel industry benchmarks. And smash your most ambitious revenue goals.
My clients will testify to it:.
“Sales are up by 240%!”
Javiera Sid
Creator of SVG Superstar
“In around 3 weeks, my conversion rate tripled.”
Eric Petrus
Creator of Guitar Repair Business Starter
“My sales page is converting at 13%.”
Ed Harmoush
Creator of Practical TLS
And if you’re thinking…
“I already tried hiring a copywriter. And it was a total bust. ”
My guess is that you didn’t have absolutely non-negotiable item #3:
A deep understanding of your audience
Here’s the thing…
Clever copy alone isn’t enough to attract spicy hot leads that translate into sales. And winning messages aren’t found by posting “what’s your biggest struggle with X?” in a rando Facebook group where it will be seen by all of 13 people.
You need a reliable system for collecting meaningful audience insights you can plug into your copy to empower readers to enroll in your course.
Because when your funnel is built around the messages, voice-of-customer, and real-life experiences of your actual, warm-blooded prospects…
You don’t need to push the sale. You get to inspire readers into action.
And what better place to source those insights than your evergreen funnel itself?
Introducing…
DAY #1 EVERGREEN™
The Complete Toolkit
Day #1 Evergreen ™ is a complete, step-by-step system for course creators who want to turn their course into scalable income with an automated evergreen funnel that converts better every month. Even (and especially) if you’re SO freakin’ done with live launching.
My unique process builds a customer feedback loop into your funnel -- so you can snatch up more clicks, more leads, more sales. By implementing the invaluable insights you’ll gain from your audience where they’ll have the biggest impact on your bottom line.
“You’d be lucky AF to lean into Abi’s material and get her attention on your soon-to-be evergreen masterpiece”
"What do you get when you combine a world-class conversion copywriter (with a track record on getting top results for the best of the best), with a skillful evergreen launch strategist who's re-invigorating a tired "just go evergreen" mantra with her unique frameworks and methodologies that result in BETTER conversions month-after-month? You get Abi. She's one in a million, and if you're a course creator "going evergreen" you'd be lucky AF to lean into her material and get her attention on your soon-to-be evergreen masterpiece"
RY SCHWARTZ
Founder of Empire Engineering
Paulina 3X’d her investment as soon as her Day #1 Evergreen funnel went live
"Abi, what just happened?? Literally THE FIRST PERSON to go through my new email funnel (using your templates) bought my $1,497 course!! 😍🥳 You are a GODDESS!! The videos and templates are SO thorough. I can’t wait to dig into the analytics and number crunching.”
PAULINA COSSETTE
Founder of Acadia Editing
“Day #1 Evergreen is worth every penny!”
“Day #1 Evergreen is worth every penny. Doing the voice of customer work has not only helped me connect better to my students (my first two emails in my sales sequence have an open rate of over 60%!), it's also helped me with my messaging on YouTube, which has grown by 4500 subscribers in the past 4-5 months.”
CARRIE BRUMMER HANNA
Creator of Self-Taught to Self-Confident
WHAT’S INSIDE
How you’ll increase your conversions every month with Day #1 Evergreen ™
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Build an evergreen funnel that works harder than you do
Build Your Day #1 Evergreen ™ Funnel
Get an end-to-end walkthrough of how to set up your Day #1 Evergreen ™ funnel in 7 days
Discover how to effortlessly build a customer feedback loop into your funnel. So you can collect ongoing insights into who your audience is, what they struggle with, and what’s driving them to buy
Become a master of running meaningful tests. So you can slash your ad spend and hike up your conversion rates
Flood your funnel with ideal buyers
Avoid wasting $$ on poor-fit leads by pinning down your audience before you start plucking headlines out of thin air
Validate your course and messaging without live launching -- by adopting the frictionless Day #1 Evergreen™ conversion process
“So brilliantly simple”
“The way Abi builds customer feedback into the funnel is so brilliantly simple. And the templates! They’re so valuable and easy to understand. I loved the tips included in the email pack + the sales pages. And I’ll definitely refer to the slide deck when I create my webinar. Thank you so much!”
MICHELLE CROWDER-SOELLNER
Launch Doula
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Get copy that’s engineered for sales
Think you need to hire a baller copywriter to fill your evergreen funnel with high-converting copy? Think again.
Get ALL your funnel copy written in 7 days with…
THE DAY #1 EVERGREEN™ Copywriting Pack
If you want to get even more from your templates, pair them up with these advanced video trainings:
Find Messages That Convert
Discover how to find sticky messages to plug into your persuasive copywriting frameworks. So you can start making sales as soon as your funnel is up and running. Even if you’re launching a brand-new product.
Understand the psychological principles behind each template. So you can develop an eye for copy that converts -- (an essential skill if you plan to outsource to bots or freelancers).
Take Your Copy Up A Notch
Discover how to inject your own personality into the copy without diluting your message
Get a complete guide to polishing your copy so it shines as bright as the diamond you’re selling
NOT your standard “fill-in-the-blanks” templates!
“These templates are FAB! Not the standard "fill-in-the-blanks" sorta template. Abi gives incredibly helpful prompts and instructions that are so clear & easy-to-follow that anyone can use them -- without having any sort of extensive background in marketing. Not an easy feat by any means and not something I usually see out there (and I've seen them all!) So good!”
Sammy Musgrave
CMO & Copywriter for badass coaches
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Improve your conversions every month
Optimize Your Day #1 Evergreen ™ Funnel For Better Conversions
Get confident discerning which customer insights to pay attention to -- and how to plug those insights into your copy for better conversions
Understand how and when to make changes to your funnel -- without panicking you’ll accidentally break what’s working well in the process
Determine when to draw conclusions from your tests. So you can slash your ad spend without wasting time and money on the wrong variations
Scale Your Sales
Understand what conversion rate benchmarks you need to hit for your funnel to scale profitably
Get confident running advanced tests to drive your conversions into the top 1% of online course creators
Ooooh and of course, there are BONUSES!
BONUS 1
How To Use ChatGPT To Conduct Customer Research At Scale
BONUS 2
A Guide To Finding Your Brand Voice So You Can Outsource Copy With Confidence
Exclusive Access To The Day #1 Evergreen™ Facebook Community
You don’t need “lifetime access” to another silent Facebook group. But you DO need a place to ask questions about your niche and implementation. And I’ll be in the community, personally answering questions every week for as long as the program is running.
Guaranteed results or your money back!
If you set up your Day #1 Evergreen funnel in the next 90 days and DON’T make back your investment in this program (and then some), I’ll audit your funnel for free (value: $997). To qualify for this guarantee, you must implement what I teach and send 500 people through your funnel. If after implementing your free audit you’re STILL not making sales, you’ll get your money back. Guaranteed.
Improve your conversions every month with…
DAY #1 EVERGREEN™
The Complete Toolkit
The complete, step-by-step system for course creators who want to turn their course into scalable income with an evergreen funnel that converts better every month.
PAYMENT PLAN
Day #1 Evergreen™
3 x $337/month
Instant access to the complete video training library
The official Day #1 Evergreen ™ Copywriting Pack
Time-saving checklists
Bonus trainings
Access to the student community
Lifetime access (including future updates)
ONE-TIME PAYMENT
Day #1 Evergreen™
$897
Instant access to the complete video training library
The official Day #1 Evergreen ™ Copywriting Pack
Time-saving checklists
Bonus trainings
Access to the student community
Lifetime access (including future updates)
Save $100
Optimization has never been so simple!
“What can I say? These templates are great! The color coding makes them easy to read and understand how to customize (and later optimize). I LOVE the ad templates. It was a nice surprise to see them included in the program!”
CHERYL RERICK
Automation and Funnel Strategist
Day #1 Evergreen ™ is ALL about improving your conversions…
Because when your conversion rates climb, your profits climb
Day #1 Evergreen is RIGHT for you if…
You have an existing course or are preparing to launch a new offer
You don’t want to rely on live launches alone (or at all) to generate revenue
You have at least some experience with online marketing and agree that good marketing is about understanding your audience (not spamming them with sleazy sales tactics)
Day #1 Evergreen may NOT be right for you if…
You don’t yet have an online course or plans to create a course
You’d feel more comfortable outsourcing funnel setup and copywriting to an expert (slide on over to my inbox, my friend)
You’ve never heard of a lead magnet, sales email, or Facebook ad (you may need to dip your toes into the online marketing world a little more before you enroll in this program)
“Now you won’t have to painfully rewrite your entire funnel to improve conversions”
“With Day #1 Evergreen in your toolkit, you wouldn’t have to painfully rewrite your entire funnel to improve your conversions. You can optimize key areas based on new voice-of-customer. And the templates make it super simple to do so! If you’ve been struggling to take your course evergreen because your conversions don’t match those when you live launch… Day #1 Evergreen is the answer!”
Rana Hassaan
Expreso Creative
Got Qs?
I’m full of As
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Seven days, baby! Once you’ve watched the big-picture overview videos on how Day #1 Evergreen ™ works, you’ll have to record a webinar and set up your emails and landing pages. The good news is, you’ll have templates for all these assets. So the copywriting part will take hours, rather than weeks.
If you choose to work with a designer to make your pages beautiful, it’ll naturally take a little longer to get the funnel running. But I’ve had clients DIY their sales pages in an afternoon and still generate six-figure profits. (Yes, really!)
The idea of this funnel is to start bringing in sales ASAP -- and use the customer insights you’ll gain from those sales to make changes to your funnel so it converts better over time. That part of the process will take 4-5 hours a month. Tops.
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That depends! This course will help you identify which parts of your funnel are working and which aren’t. So you can make targeted changes to those assets rather than feeling like you need to throw it all away and start over.
You might take a look at my copywriting frameworks and decide they’re more persuasive than the structure you’re using. Or you might take note of the copywriting principles I’m using (which I’ve highlighted and explained in the course!) and implement those pieces into your own sales page or emails.
The fact you already have a funnel means you already have data and insights from your audience. I’ll show you how to identify useful insights and use them to get your funnel converting ASAP.
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The clues in the name, my friend! Live launches are notoriously unpredictable. And just because something works in January, doesn’t necessarily mean it will work again when you launch again in June.
Your Day #1 Evergreen ™ funnel runs 24/7. Which means you can validate and adapt your copy using reliable, evergreen data.
My guess is that you’ve already been helping people achieve the outcomes you teach in your course. So you already know there’s a need for it. Which means you don’t need to live launch to validate that people will buy.
What you need is a system for getting your funnel in front of the right people. And you need persuasive copy to get them frolicking to the checkout page.
You’ll get all that and more when you enroll in Day #1 Evergreen™ today.
If you’re not sold on the prospect of 5-8% conversion rates on a fully automated, pre-recorded webinar funnel…
Let me lovingly remind you of this:
You can hire all the funnel strategists, copywriters, ad managers, and launch coaches in your LinkedIn network…
But there’s no guarantee anything you try will work until you truly understand who your audience is and what’s driving them to buy from you.
It’s only when you’re empowered with this knowledge that you can craft your sales funnel around your most profitable messages. And get all your conversion rates riding 10ft above the profitable benchmark.
Day #1 Evergreen™ is designed to equip you with that knowledge. So you can avoid painfully rewriting your funnel in a bid to improve your conversions. And lean into what your audience is telling you instead.
To longterm, sustainable growth,
Abi 🐝
“The Day #1 Evergreen funnel is a passive-income generator”
“I’ve taken other funnel courses in the past, and they TRIED to walk me through the set-up process, but I found they never truly brought me from start to finish. And they only ever covered live launches… until I found Day #1 Evergreen!
Abi helped shine the light on a new kind of funnel that I can implement for my clients. One that saves them from the burnout of live launching but still brings in the revenue.
Her templates are like nothing I’ve ever seen before, color-coded and efficiently organized, with clear plans for future optimization. As a result, I can build incredibly thoughtful funnels that are the perfect balance of intimate touch points and powerful conversion copy.
The Day #1 Evergreen funnel is a passive-income generator for the future. I’ll be returning to this course again and again!
JESS BROOKS
UX Copywriter
Improve your conversions every month with…
DAY #1 EVERGREEN™
The Complete Toolkit
The complete, step-by-step system for course creators who want to turn their course into scalable income with an evergreen funnel that converts better every month.
PAYMENT PLAN
Day #1 Evergreen™
3 x $337/month
Instant access to the complete video training library
The official Day #1 Evergreen ™ Copywriting Pack
Time-saving checklists
Bonus trainings
Access to the student community
Lifetime access (including future updates)
ONE-TIME PAYMENT
Day #1 Evergreen™
$897
Instant access to the complete video training library
The official Day #1 Evergreen ™ Copywriting Pack
Time-saving checklists
Bonus trainings
Access to the student community
Lifetime access (including future updates)
Save $100
“This process totally transforms what it means to go evergreen”
“Should you enroll in his course, you’ll get years of high-level brilliance packaged together in a clear, usable format. The program makes it easy to conduct customer research and find messaging gold that plugs directly into the copywriting templates -- so you can have a high-converting evergreen sales process even if you don’t write copy. This process totally transforms what it means to go evergreen. You could say Abi’s evergreened the evergreen process. (Brilliant!)”
DEB SCHNITTA
Originator of Cellular Expansion and Healing™